Booth design by Design Knowhow

Appoint a Captain; someone on-site with authority to make sure personnel meet the objectives that have been set.

Since over 60% of literature dispensed is thrown away, you may consider offering to mail product information.  Your literature will have far more impact if it lands on a prospect’s desk immediately afterward.

Here are some basic rules to follow when in the booth:

Do:

• Smile
• Relax
• Make eye contact
• Use firm handshake
• Rehearse opening line
• Ask open ended questions
• Look for buying signals
• Be a good listener and observant
• Be positive
• Remember your objectives

Don’t:

• Fold your arms
• Ignore or neglect a visitor
• Spend too much time with any one visitor
• Drink or eat (unless entertaining)
• Smoke
• Take cell phone calls
• Use company or industry jargon