Thoughts on Mobile-Charging Stations

On March 24, 2011, in Trade Show Tips, by admin

In theory, mobile charging stations are a fantastic idea at events. Attendees are desperate for power sources, and wall outlets have plenty of disadvantages — principally, that many attendees aren’t toting their chargers around, and there are never enough electrical outlets to go around anyway. Charging stations promise convenience, the possibility of shorter powering-up times and, with some units, even an excellent opportunity for sponsorship.

In practice, however, things may not go so smoothly. I’ve yet to use a station at a conference that actually worked for me. At a recent industry gathering, I tried powering up my nearly dead iPod touch, to no avail. The charger wasn’t compatible with the unit, despite the fact that the plug fit correctly — because my iPod was last year’s model, perhaps? Tough to say, but it’s fair to conclude that technological compatibility is one of the biggest challenges these stations face. There are a whole lot of different mobile devices out there, and not all of them were purchased in the last couple of months.

Beyond the technology, though, there’s a whole mess of considerations. And a mess was pretty much what that recent scene was, with the charging station sitting in a high-traffic hallway. The station was packed with attendees desperate to juice up their phones, with nowhere for them to go — thereby creating a real bottleneck between sessions. (A number of fellow energy-seekers told me the machine didn’t seem to be working for them either, but other attendees appeared to be accomplishing their goal.)

Overall, though, no one seemed too terribly upset. Fortunately for meeting organizers, charging stations are still a bit of a novelty. Just the fact they’re present leaves many attendees feeling cared for. So now’s really the time to experiment, and to develop best practices. I was mulling this over Friday morning when I saw a post on the MeCo forums from a meeting coordinator (Stacey Deak) seeking advice and best practices on this subject. The only advice she’d received thus far was sent directly by Beth Cooper-Zobott, director of conference services for Equity Residential. She and the original poster were kind enough to share these tips. They apply to a collection of electrical outlets rather than a dedicated charging machine — thereby avoiding the compatibility hassle — but many of the considerations are the same:

1.  Make sure that you have security (one of your meeting’s team members or another person) monitoring the area.  They cannot step away for a break or to help someone else, in case attendees are not keeping a close eye on their devices.
2.  The best place for charging stations is in your general session space, because people don’t want to be too far away from their phones.
3.  Have some way of identifying each phone when the person uses the station: Think about having slips of paper (similar to those used by the airlines for luggage) that the person can slip around their phone cord to identify it easily, because lots of phones look alike.
4.  Have a reminder poster/notice to turn off the phone’s ringer so that it doesn’t interrupt a presentation (if in a session) or ring nonstop if the owner steps away.
5.  Consider providing spare cords/chargers for common phones, in case attendees don’t have theirs.

I think the general session tip is a particularly good one, and I would add that stations should be available anywhere people are working and/or socializing: a networking lounge, the press room, speaker lounge and staff office for starters. I understand Concur set up a lounge area around a charging station at a recent conference, which I think is a great idea. Give people room to wait and socialize while they’re charging up. Feel free to leave more tips here in the comments section.

written by Michael J. Shapiro of Meetings-Conventions.com 

TS2 will resume in 2012

On February 8, 2011, in Trade Show Industry News, by admin
 

TS2 2010

National Trade Productions (NTP), the producer and owner of TS2, has officially canceled TS2 2011 and hopes to resume the event in 2012.TS2, the conference and exposition for exhibit and event marketing best practices, known as “the Trade Show about Trade Shows,” is taking a breather to come up with “new and innovative solutions.”Following TS2 2010 in July, TS2 initiated a comprehensive review and study of all aspects regarding the show and the industry it serves. This review continued throughout the following months “and it has become apparent that both exhibitors and attendees are looking for new and innovative solutions to bring the community together. This comprehensive review has led to the decision to create new focused events for the industry to better reflect the needs of our exhibitors and attendees.”According to a statement issued Nov. 30  by NTP, the TS2 conference and exposition will not be held in 2011. This action allows NTP “to focus on new strategies that will bring meaningful interaction between the suppliers and TS2 attendees that make up this vibrant community of exhibitor and event marketers.”“As TS2 evolves over the next year, we will continue to serve the trade show industry with the same dedication TS2 has exemplified over the past 37 years,” said Christopher Harar, TS2 show director. “This is a new beginning for TS2 and its supporters. We are excited about the future events that are now under development.”“We thank the community for its continued support of TS2,” said Bob Dallmeyer, TS2 education program committee chairman. “We look forward to building success for the exhibitors and event marketers in 2011 and beyond.”The Trade Show Exhibitors Association (TSEA) affirms that it will continue to offer and deliver “our current roster of educational conferences and opportunities as well as scheduling our Face-to-Face Connections, TSEA’s hosted buyer event, over the next 12 months and beyond in various parts of the country. We will be expanding the number and type of programs to provide our members and the exhibiting community with quality education and events.”

TSEA has held its annual meeting in conjunction with TS2 since its purchase in 2004 by NTP. Specific dates for TSEA’s annual meeting will be announced in January. TSEA will also offer regional programming, conferences and the Red Diamond Congress during the coming year.

 

- Written by Helen Holzer, Exhibitor’s Daily

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Design Knowhow, LLC will be exhibiting at the South Shore EXPO 2010: Small Business Resource & Networking Center on Tuesday, October 26, 2010 at the The Lantanta, Randolph, MA Cailey Room (Lobby Level). 

The conference will feature South Shore Chamber of Commerce exhibitors as well as two key seminars on Employee Relations and Supplier Diversity.  Admission is Free so come stop by booth #17 to see what Design Knowhow, LLC has to offer. 

Take this opportunity to check out some of our portable easy to use display products; whether you are exhibiting at a trade show or small conference event we will help you find the best solution for your portable branding needs.

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