Here are some tips that could effect your success level.
Selecting the right show to attend can make a big difference to your success level, qualified leads and sales—versus spending money, time and energy with no return.
Ask Questions
The first questions you should be asking are “who do you want to reach at the show?” and “what do you want to have happen?”
Identify Shows
There are two groups of shows you should be evaluating: the shows you are presently attending, and the shows you want to consider for future participation. Who is your target market and which shows do they attend?
Match your Objectives
Selecting the right shows means matching your exhibiting objectives with the right target audiences, the right timing to meet buyers’ purchasing patterns and the ability to show and demonstrate your products/services.
Do your Homework
When evaluating a show’s potential, gather as much information as possible—show statistics/demographics and review lists of previous participants. Verify information provided by show management. Speak to past exhibitors and attendees.
Visit the Show
Whenever possible, personally visit the show prior to exhibiting to assess its value. Evaluate the supporting events and/or educational seminars around the show.
10x20 display
High impact, professional presentation. With only three seconds to attract the attention of a passerby, your trade show display must appeal to your target audience’s interests. Your display must effectively communicate who you are, what you do and how your company can help them.
Vivid trade show display graphics. Nomadic produces attention-getting graphic images for trade show exhibits. We have invested in technologically advanced graphic printing equipment featuring an eight-color digital system that produces a wider range of colors with more gradient tones. Our production equipment is also environment-friendly because it utilizes energy-saving processes, water-soluble, ultra-violet inks, a paperless ink transfer system, and an infrared ink curing system that eliminates the release of volatile organic compounds.
Durable construction. Nomadic trade show displays are produced in our US manufacturing plant using the highest quality materials including aircraft grade, drawn aluminum and impact resistant polycarbonates. We employ state-of-the-art processes such as welding, thermoforming, and rotational molding to fabricate our products. And every Nomadic trade show exhibit is inspected to ensure it meets our rigid quality control standards before shipment.
Lower ownership costs. Today, marketers must achieve their goals with reduced budgets. Whether you purchase or rent, Nomadic trade show exhibits are designed to help you stretch your budget. Because our trade show booths are lighter weight and designed for easy set-up, you save on storage, transportation, drayage and labor costs.
Scalability. Nomadic trade show displays are designed to change and grow to meet your demands. Our modular displays may be reconfigured to break down into smaller trade show displays. And our display systems are designed to integrate with one another so they can be repurposed to form larger exhibits.
Superior product warranty. At the very least your display investment should be protected against defective craftsmanship and at the very best – - if it every fails to function for any reason – - it should provide free repairs or replacement for as long as you own it. Nomadic trade show booths are backed by the best warranties in the industry.
24-7 support after-the-sale. Most trade show exhibits are set-up on weekends and often into evening hours. When you encounter a problem, you need to get help fast. That’s why Nomadic introduced the LifeLine – - the first global emergency hotline to ensure every effort is made to make your show a success.
Booth design by Design Knowhow
Appoint a Captain; someone on-site with authority to make sure personnel meet the objectives that have been set.
Since over 60% of literature dispensed is thrown away, you may consider offering to mail product information. Your literature will have far more impact if it lands on a prospect’s desk immediately afterward.
Here are some basic rules to follow when in the booth:
Do:
- Smile
- Relax
- Make eye contact
- Use firm handshake
- Rehearse opening line
- Ask open ended questions
- Look for buying signals
- Be a good listener and observant
- Be positive
- Remember your objectives
Don’t:
- Fold your arms
- Ignore or neglect a visitor
- Spend too much time with any one visitor
- Drink or eat (unless entertaining)
- Smoke
- Take cell phone calls
- Use company or industry jargon
DandyID
Facebook Pages
Twitter
Delicious
Flickr
Technorati
Plaxo
Linkedin
LinkedIn Company
Digg
Reddit